Welcome To Dongfeng (Laith Al Obaidi Automotive Group)

Company Profile Dongfeng

Founded in 1969 and based in Wahan, DFM’s main business covers the full range of commercial vehicles, passenger vehicles, new-energy vehicles, engines,, auto parts and components, and other auto-related business.
The Dongfeng brand in the china automotive industry’s first well-known trademark, and ranks among the world top 500 famous brands.
DFM cover various types of models including the sedan, SUV, MPV, mini car and soon, its high mobility special off-road vehicles cover desert vehicles, all-wheel-drive, off- road trucks and more and its new-energy vehicles cover various types of hybrid vehicles , BEVs, natural gas vehicles and so forth.
Looking ahead, DFM will continue holding true to its vision of being a centenary Dongfeng with sustainable development, an innovative Dongfeng capable of independent development and an internationalized Dongfeng with global competitiveness, in an effort to become stronger and better, and develops into the worlds most advanced transitional company.


Laith Al Obaidi is one of the largest automotive companies founded in 1968 by Al Obaidi family, with over 60 years of experience in serving customers in Jordan, Iraq, and UAE.
Currently this family business is safe in the hands of the visionary automotive entrepreneur Mr. Laith Al Obaidi. Bringing in decades of immense automotive industrial knowledge, the core management team comprises of Mr. Mohammed Al Obaidi, Mr. Ahmed Al Obaidi and Mr. Ali Al Obaidi.
“Among our accomplishments over the years, our most valuable one is the relationships we have established with our clients. Every day we work to strengthen these relationships. We achieved this by maintaining our ethical-commitments towards our business associates. We strongly believe that successful, longer lasting business stands on principles and ethics. Through our creative and professional business approaches, we’ve enhanced the equation of our business constrains (Cost, Quality and Time) by improving our quality while reducing both cost and delivery time.”
“Our own real life experience clearly shows that nothing stands impossible against bright brains and strong-wills. I’m confident of Laith Al Obaidi Management; we have not only survived, but has succeeded in controlling the quality standards among all the competitors in the entire Middle East Region. ”


“To be the gold standard for customer in every market we present”


Our mission is “To earn our customer’s loyalty by delivering sales and services experiences with high quality, excellent value, integrity and enthusiasm”
We will function as a team, work ethically and focus on meeting and striving to exceed the expectations of our customers.


We are respected as a company of integrity, therefore:
  • We operate honestly and ethically.
  • We do what we say we will do.
  • We give our best effort every day.
The people at Dongfeng, therefore:
  • Although we are many different entities, we are one company, we will respect and support each other as one.
  • We are accountable for our attitudes, our actions and their impact on others.
  • We will be able candied and forthright in our communication and feedback.
  • We believe in the value of hard work… Balanced with family.
Laith Al Obaidi employees over staff with a special focus on Jordan, Iraq, and UAE. Implemented to maintain a high degree of customer service/care.


With a headquarters’ in Khalda/Amman Laith Al Obaidi has a total of 4 dealerships all around Jordan. Also Laith Al Obaidi operate additional service sites to maintain vehicles which are under Laith Al Obaidi Company and Dongfeng agency.
We are committed to leadership, we are:
  • Leaders in our markets and in our Communities.
  • On the leading edge of change and innovation in our country.
We provide:
  • Growth for the future.
  • Opportunity for people.
  • Financial strength for the company